Fabian Bartsch

A Taxonomy and Review of Positive Consumer Dispositions toward Foreign Countries and Globalization

Fabian Bartsch, Petra Riefler, Adamantios Diamantopoulos · Journal of International Marketing · 2015 · 146 citations

International Marketing, Consumer Study, Consumer Research +20

Brand credibility and marketplace globalization: The role of perceived brand globalness and localness

Timo Mandler, Fabian Bartsch, C. Min Han · Journal of International Business Studies · 2020 · 123 citations

Culture, Marketplace Globalization, Brand Equity +9

Global consumer culture: epistemology and ontology

Mark Cleveland, Fabian Bartsch · International Marketing Review · 2018 · 88 citations

Findings Gcc, Culture, Consumer Culture +12

Global brand ownership: The mediating roles of consumer attitudes and brand identification

Fabian Bartsch, Adamantios Diamantopoulos, Nicholas G. Paparoidamis et al. · Journal of Business Research · 2016 · 72 citations

Global Brand Ownership, Brand Equity, Brand Identification +10

On the Interplay Between Consumer Dispositions and Perceived Brand Globalness: Alternative Theoretical Perspectives and Empirical Assessment

Adamantios Diamantopoulos, Vasileios Davvetas, Fabian Bartsch et al. · Journal of International Marketing · 2019 · 57 citations

International Marketing, Alternative Theoretical Perspectives, Consumer Research +23