Concepedia
Statistics
Publications
17
Citations
1.2K
H-Index
15
Active since
2015
Affiliations
University of Leeds(Current)
University of Vienna
Leeds Beckett University
Vienna University of Economics and Business
Brock University
Vasileios Davvetas is an author at University of Leeds specializing in marketing, marketing management, and brand management.
Publications per year
2015–2024
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Georgios Halkias, Vasileios Davvetas, Adamantios Diamantopoulos · Journal of Business Research · 2016 · 207 citations · Full text
Business, Marketing, Marketing Management +16
How Product Category Shapes Preferences toward Global and Local Brands: A Schema Theory Perspective
Vasileios Davvetas, Adamantios Diamantopoulos · Journal of International Marketing · 2016 · 146 citations
Business, Marketing, Marketing Management +10
The relational value of perceived brand globalness and localness
Christina Sichtmann, Vasileios Davvetas, Adamantios Diamantopoulos · Journal of Business Research · 2018 · 122 citations
Business, Marketing, Marketing Management +12
“Regretting your brand-self?” The moderating role of consumer-brand identification on consumer responses to purchase regret
Vasileios Davvetas, Adamantios Diamantopoulos · Journal of Business Research · 2017 · 118 citations
The impact of perceived brand globalness on consumers' willingness to pay
Vasileios Davvetas, Christina Sichtmann, Adamantios Diamantopoulos · International Journal of Research in Marketing · 2015 · 106 citations
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