Concepedia
Statistics
Publications
24
Citations
1.5K
H-Index
17
Active since
2005
Affiliations
University of Vienna(Current)
Vienna University of Economics and Business
Freie Universität Berlin
University of Leeds
Bern University of Applied Sciences
Christina Sichtmann is an author at University of Vienna specializing in business, marketing, and brand management.
Publications per year
2005–2023
An analysis of antecedents and consequences of trust in a corporate brand
Christina Sichtmann · European Journal of Marketing · 2007 · 333 citations
Business, Marketing Management, Brand Management +7
The influence of ethical culture on supplier selection in the context of sustainable sourcing
Philipp Goebel, Carsten Reuter, Richard Pibernik et al. · International Journal of Production Economics · 2012 · 170 citations
Management, Supply Chain Management, Sustainability Management +14
The impact of perceived brand globalness, brand origin image, and brand origin–extension fit on brand extension success
Christina Sichtmann, Adamantios Diamantopoulos · Journal of the Academy of Marketing Science · 2013 · 148 citations
Business, Marketing, Marketing Management +15
The relational value of perceived brand globalness and localness
Christina Sichtmann, Vasileios Davvetas, Adamantios Diamantopoulos · Journal of Business Research · 2018 · 122 citations
Business, Marketing, Marketing Management +12
The impact of perceived brand globalness on consumers' willingness to pay
Vasileios Davvetas, Christina Sichtmann, Adamantios Diamantopoulos · International Journal of Research in Marketing · 2015 · 106 citations
1–5 of 24