The impact of perceived brand globalness, brand origin image, and brand origin–extension fit on brand extension success

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations

Social Sciences, Educational Measurement, Econometrics +15

Harvard business review

Journal of the American Dietetic Association · 1994 · 46.5K citations

Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models

Kristopher J. Preacher, Andrew F. Hayes · Behavior Research Methods · 2008 · 32.7K citations · Full text

Public Health, Biostatistics, Causal Inference +13

Specification Tests in Econometrics

Jerry A. Hausman · Econometrica · 1978 · 18.4K citations

Social Sciences, Economics, Causal Inference +15

SPSS and SAS procedures for estimating indirect effects in simple mediation models

Kristopher J. Preacher, Andrew F. Hayes · Behavior Research Methods, Instruments, & Computers · 2004 · 17.2K citations · Full text

Public Health, Biostatistics, Causal Inference +13