Georgios Halkias

The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference

Georgios Halkias, Vasileios Davvetas, Adamantios Diamantopoulos · Journal of Business Research · 2016 · 207 citations · Full text

Business, Marketing, Marketing Management +16

Explicit versus implicit country stereotypes as predictors of product preferences: Insights from the stereotype content model

Adamantios Diamantopoulos, Arnd Florack, Georgios Halkias et al. · Journal of International Business Studies · 2017 · 103 citations · Full text

Social Sciences, Marketing, Marketing Management +16

Global and local brand stereotypes: formation, content transfer, and impact

Vasileios Davvetas, Georgios Halkias · International Marketing Review · 2019 · 99 citations

Business, Marketing, Marketing Management +14

Universal dimensions of individuals' perception: Revisiting the operationalization of warmth and competence with a mixed-method approach

Georgios Halkias, Adamantios Diamantopoulos · International Journal of Research in Marketing · 2020 · 93 citations · Full text

Social Sciences, Marketing, Marketing Management +14

Mental representation of brands: a schema-based approach to consumers’ organization of market knowledge

Georgios Halkias · Journal of Product & Brand Management · 2015 · 83 citations

Business, Marketing, Marketing Management +16