Concepedia

Petra Riefler

PR

16

Publications

2.8K

Citations

13

H-Index

2008

Active since

Affiliations

University of Vienna(Current)

BOKU University

Vienna University of Economics and Business

Petra Riefler is an author at University of Vienna specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchCultureConsumer BehaviorConsumer CultureBusinessGlobalizationGlobal MarketingBrand Equity

Publications per year

2008–2024

16

Publications

16

Advancing formative measurement models

Adamantios Diamantopoulos, Petra Riefler, Katharina Petra Zeugner‐Roth · Journal of Business Research · 2008 · 1.4K citations

Measurement Theory, Formative Measurement Models, Measurement +6

Cosmopolitan consumers as a target group for segmentation

Petra Riefler, Adamantios Diamantopoulos, Judy A. Siguaw · Journal of International Business Studies · 2011 · 294 citations · Full text

The Consumer Affinity Construct: Conceptualization, Qualitative Investigation, and Research Agenda

Eva M. Oberecker, Petra Riefler, Adamantios Diamantopoulos · Journal of International Marketing · 2008 · 199 citations

Customer Satisfaction, Consumer Study, Social Psychology +18

Consumer cosmopolitanism: Review and replication of the CYMYC scale

Petra Riefler, Adamantios Diamantopoulos · Journal of Business Research · 2008 · 189 citations

Culture, Cultural Cosmopolitanism, Consumer Culture +7

A Taxonomy and Review of Positive Consumer Dispositions toward Foreign Countries and Globalization

Fabian Bartsch, Petra Riefler, Adamantios Diamantopoulos · Journal of International Marketing · 2015 · 146 citations

International Marketing, Consumer Study, Consumer Research +20

Rows per page

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