Concepedia

Katharina Petra Zeugner‐Roth

KP

14

Publications

3.2K

Citations

13

H-Index

1991

Active since

Affiliations

University of Vienna(Current)

Institut d'Economie Scientifique Et de Gestion

Centre National de la Recherche Scientifique

Vienna University of Economics and Business

Lille Économie Management

Katharina Petra Zeugner‐Roth is an author at University of Vienna specializing in marketing, culture, and consumer research.

Top concepts

MarketingCultureEducationManagementConsumer ResearchNationalismSocial SciencesConsumer CultureBusinessPolitics

Publications per year

1991–2023

14

Publications

14

Advancing formative measurement models

Adamantios Diamantopoulos, Petra Riefler, Katharina Petra Zeugner‐Roth · Journal of Business Research · 2008 · 1.4K citations

Measurement Theory, Formative Measurement Models, Measurement +6

Advancing the country image construct

Katharina Petra Zeugner‐Roth, Adamantios Diamantopoulos · Journal of Business Research · 2008 · 722 citations

Cartography, Country Image Construct, Nationalism +8

Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective

Katharina Petra Zeugner‐Roth, Vesna Žabkar, Adamantios Diamantopoulos · Journal of International Marketing · 2015 · 425 citations

Ethnicity, International Marketing, Consumer Study +24

Home Country Image, Country Brand Equity and Consumers’ Product Preferences: An Empirical Study

Katharina Petra Zeugner‐Roth, Adamantios Diamantopoulos, Ma Ángeles Montesinos · Management International Review · 2008 · 167 citations

Marketing, Country Brand Equity, Advertising +10

The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis☆

Artur Baldauf, Karen S. Cravens, Adamantios Diamantopoulos et al. · Journal of Retailing · 2009 · 147 citations · Full text

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