Concepedia

Artur Baldauf

AB

18

Publications

1.8K

Citations

16

H-Index

1999

Active since

Affiliations

University of Bern(Current)

Texas Christian University

University of Vienna

Kent State University

University of Tulsa

Artur Baldauf is an author at University of Bern specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingSales ManagementBusiness StrategyStrategic ManagementOrganizational BehaviorMarketing ManagementMarketing StrategyCustomer Satisfaction

Publications per year

1999–2024

18

Publications

18

Performance consequences of brand equity management: evidence from organizations in the value chain

Artur Baldauf, Karen S. Cravens, Gudrun Binder · Journal of Product & Brand Management · 2003 · 318 citations

Customer Satisfaction, Firm Performance, Brand Strategy +18

Examining determinants of export performance in small open economies

Artur Baldauf, David W. Cravens, Udo Wagner · Journal of World Business · 2000 · 196 citations

Productivity, Economics, Open Economy Macroeconomics +6

Exploring the effect of distinct family firm reputation on consumers’ preferences

Claudia Binz, Joseph F. Hair, Torsten M. Pieper et al. · Journal of Family Business Strategy · 2013 · 190 citations

Family Management, Consumer Decision Making, Family Economics +11

The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis☆

Artur Baldauf, Karen S. Cravens, Adamantios Diamantopoulos et al. · Journal of Retailing · 2009 · 147 citations · Full text

Sales Management Control Research—Synthesis and an Agenda For Future Research

Artur Baldauf, David W. Cravens, Nigel F. Piercy · Journal of Personal Selling and Sales Management · 2005 · 132 citations · Full text

Organizational Behavior, Management Control System, Management +16

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