Concepedia

Karen S. Cravens

KS

25

Publications

2.5K

Citations

20

H-Index

1993

Active since

Affiliations

University of Tulsa(Current)

Washington and Lee University

Griffith University

Texas Christian University

University of Bern

Karen S. Cravens is an author at University of Tulsa specializing in business, management, and business strategy.

Top concepts

BusinessManagementBusiness StrategyMarketingAccountingBrand EquityBrand StrategyBrand ManagementBrand AwarenessCustomer Satisfaction

Publications per year

1993–2016

25

Publications

25

An international comparison of strategic management accounting practices

Chris Guilding, Karen S. Cravens, Mike Tayles · Management Accounting Research · 2000 · 439 citations

International Management, International Comparison, Accounting +6

Performance consequences of brand equity management: evidence from organizations in the value chain

Artur Baldauf, Karen S. Cravens, Gudrun Binder · Journal of Product & Brand Management · 2003 · 318 citations

Customer Satisfaction, Firm Performance, Brand Strategy +18

The Reputation Index:

Karen S. Cravens, Elizabeth Goad Oliver, Sridhar Ramamoorti · European Management Journal · 2003 · 234 citations

Index System, Information Retrieval, Data Science +5

Managing millennials: Embracing generational differences

Jeanine S. Stewart, Elizabeth Goad Oliver, Karen S. Cravens et al. · Business Horizons · 2016 · 231 citations

Culture, Embracing Generational Differences, Multigenerational Workforce +5

Employees: The key link to corporate reputation management

Karen S. Cravens, Elizabeth Goad Oliver · Business Horizons · 2006 · 165 citations

Organizational Communication, Reputation Management, Management +6

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