Concepedia
Statistics
Publications
33
Citations
1.4K
H-Index
20
Active since
1984
Affiliations
University of Vienna(Current)
Vienna University of Economics and Business
Seeburg Castle University
MODUL University Vienna
Yonsei University
Udo Wagner is an author at University of Vienna specializing in management, marketing, and consumer research.
Top concepts
MarketingManagementConsumer ResearchBusinessAdvertisingConsumer BehaviorInteractive MarketingCustomer SatisfactionMarketing CommunicationCommunication
Publications per year
1984–2023
Examining determinants of export performance in small open economies
Artur Baldauf, David W. Cravens, Udo Wagner · Journal of World Business · 2000 · 196 citations
Productivity, Economics, Open Economy Macroeconomics +6
Cognitive fit, retail shopper confusion, and shopping value: Empirical investigation
Marion Garaus, Udo Wagner, Claudia Kummer · Journal of Business Research · 2014 · 105 citations
Customer Satisfaction, Online Customer Behavior, Behavioral Decision Making +11
Matching luxury brand appeals with attitude functions on social media across cultures
Yung Kyun Choi, Yuri Seo, Udo Wagner et al. · Journal of Business Research · 2018 · 97 citations
Customer Satisfaction, Digital Marketing, Consumer Research +17
Children's influences on in-store purchases
Claus Ebster, Udo Wagner, Deniese Neumueller · Journal of Retailing and Consumer Services · 2009 · 77 citations
In-store Purchases, Consumer Study, Management +5
A Multivariate Polya Model of Brand Choice and Purchase Incidence
Udo Wagner, Alfred Taudes · Marketing Science · 1986 · 70 citations
Marketing Analytics, Customer Satisfaction, Multivariate Polya Model +19
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