Concepedia

Udo Wagner

UW

33

Publications

1.4K

Citations

20

H-Index

1984

Active since

Affiliations

University of Vienna(Current)

Vienna University of Economics and Business

Seeburg Castle University

MODUL University Vienna

Yonsei University

Udo Wagner is an author at University of Vienna specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessAdvertisingConsumer BehaviorInteractive MarketingCustomer SatisfactionMarketing CommunicationCommunication

Publications per year

1984–2023

33

Publications

33

Examining determinants of export performance in small open economies

Artur Baldauf, David W. Cravens, Udo Wagner · Journal of World Business · 2000 · 196 citations

Productivity, Economics, Open Economy Macroeconomics +6

Cognitive fit, retail shopper confusion, and shopping value: Empirical investigation

Marion Garaus, Udo Wagner, Claudia Kummer · Journal of Business Research · 2014 · 105 citations

Customer Satisfaction, Online Customer Behavior, Behavioral Decision Making +11

Matching luxury brand appeals with attitude functions on social media across cultures

Yung Kyun Choi, Yuri Seo, Udo Wagner et al. · Journal of Business Research · 2018 · 97 citations

Customer Satisfaction, Digital Marketing, Consumer Research +17

Children's influences on in-store purchases

Claus Ebster, Udo Wagner, Deniese Neumueller · Journal of Retailing and Consumer Services · 2009 · 77 citations

In-store Purchases, Consumer Study, Management +5

A Multivariate Polya Model of Brand Choice and Purchase Incidence

Udo Wagner, Alfred Taudes · Marketing Science · 1986 · 70 citations

Marketing Analytics, Customer Satisfaction, Multivariate Polya Model +19

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