Concepedia

Alfred Taudes

AT

17

Publications

1.1K

Citations

14

H-Index

1986

Active since

Affiliations

Vienna University of Economics and Business(Current)

University of Vienna

Goethe University Frankfurt

Alfred Taudes is an author at Vienna University of Economics and Business specializing in business, management, and marketing.

Top concepts

BusinessManagementEconomicsMarketingQuantitative ManagementSupply Chain ManagementTechnologyFinanceLogisticsProductivity

Publications per year

1986–2018

17

Publications

17

Options Analysis of Software Platform Decisions: A Case Study1

Alfred Taudes, Markus Feurstein, Andreas Mild · MIS Quarterly · 2000 · 313 citations

Software Growth Options

Alfred Taudes · Journal of Management Information Systems · 1998 · 140 citations

Software Maintenance, Engineering, Innovation Adoption +24

A dynamic segmentation approach for targeting and customizing direct marketing campaigns

Thomas Reutterer, Andreas Mild, Martin Natter et al. · Journal of Interactive Marketing · 2006 · 106 citations

<b>Practice Prize Report</b>—An Assortmentwide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing

Martin Natter, Thomas Reutterer, Andreas Mild et al. · Marketing Science · 2007 · 74 citations

Consumer Research, Inventory Theory, Market Design +20

A Multivariate Polya Model of Brand Choice and Purchase Incidence

Udo Wagner, Alfred Taudes · Marketing Science · 1986 · 70 citations

Marketing Analytics, Customer Satisfaction, Multivariate Polya Model +19

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