Concepedia

Martin Natter

MN

31

Publications

1.8K

Citations

20

H-Index

1999

Active since

Affiliations

Goethe University Frankfurt(Current)

Vienna University of Economics and Business

University of Zurich

Zurich University of Applied Sciences in Business Administration

Libera Università Internazionale degli Studi Sociali Guido Carli

Martin Natter is an author at Goethe University Frankfurt specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchMarket DesignEconomicsDynamic PricingEngineeringConsumer BehaviorFinance

Publications per year

1999–2024

31

Publications

31

Pay What You Want: A New Participative Pricing Mechanism

Ju‐Young Kim, Martin Natter, Martin Spann · Journal of Marketing · 2008 · 279 citations

Consumer Uncertainty, Consumer Research, Seller Revenues +19

Pay what you Want: A New Participative Pricing Mechanism

Ju‐Young Kim, Martin Natter, Martin Spann · Journal of Marketing · 2009 · 238 citations

Consumer Uncertainty, Consumer Research, Seller Revenues +19

Comparing performance of feedforward neural nets and K-means for cluster-based market segmentation

Harald Hruschka, Martin Natter · European Journal of Operational Research · 1999 · 132 citations

Cluster-based Market Segmentation, Engineering, Data Science +12

A dynamic segmentation approach for targeting and customizing direct marketing campaigns

Thomas Reutterer, Andreas Mild, Martin Natter et al. · Journal of Interactive Marketing · 2006 · 106 citations

How storefront displays influence retail store image

Britta Cornelius, Martin Natter, Corinne Faure · Journal of Retailing and Consumer Services · 2010 · 102 citations

Advertising, Engineering, Display Technology +7

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