Concepedia
Statistics
Publications
23
Citations
861
H-Index
16
Active since
1986
Affiliations
University of Regensburg(Current)
Vienna University of Economics and Business
GfK (Germany)
Harald Hruschka is an author at University of Regensburg specializing in management, marketing, and business.
Top concepts
MarketingManagementBusinessEconomic AnalysisStatisticsEngineeringBusiness AnalyticsQuantitative ManagementEconomicsConsumer Research
Publications per year
1986–2019
Comparing performance of feedforward neural nets and K-means for cluster-based market segmentation
Harald Hruschka, Martin Natter · European Journal of Operational Research · 1999 · 132 citations
Cluster-based Market Segmentation, Engineering, Data Science +12
Market definition and segmentation using fuzzy clustering methods
Harald Hruschka · International Journal of Research in Marketing · 1986 · 122 citations
Fuzzy Logic, Fuzzy Clustering, Market Analysis +7
Determining market response functions by neural network modeling: A comparison to econometric techniques
Harald Hruschka · European Journal of Operational Research · 1993 · 117 citations
Intelligent Forecasting, Neural Network Modeling, Economics +15
Cross-category sales promotion effects
Harald Hruschka, Martin Lukanowicz, Christian Buchta · Journal of Retailing and Consumer Services · 1999 · 70 citations
Interactive Marketing, Management, Business +5
Genetic Algorithms for Product Design: How Well do They Really Work?
Winfried J. Steiner, Harald Hruschka · International Journal of Market Research · 2003 · 52 citations
Engineering, Industrial Engineering, Product Line Design +16
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