Concepedia

Martin Spann

MS

Statistics

Publications

73

Citations

5.1K

H-Index

39

Active since

2003

Affiliations

Ludwig-Maximilians-Universität München(Current)

Munich Business School

Goethe University Frankfurt

University of Passau

Fordham University

Martin Spann is an author at Ludwig-Maximilians-Universität München specializing in business, marketing, and economics.

Publications per year

2003–2025

73

Publications

73

Social Commerce: A Contingency Framework for Assessing Marketing Potential

Manjit S. Yadav, Kristine De Valck, Thorsten Hennig‐Thurau et al. · Journal of Interactive Marketing · 2013 · 473 citations

Business, Marketing, Marketing Management +10

Business Models

Daniel Veit, Eric K. Clemons, Alexander Benlian et al. · Business & Information Systems Engineering · 2014 · 352 citations

Internet-Based Virtual Stock Markets for Business Forecasting

Martin Spann, Bernd Skiera · Management Science · 2003 · 284 citations

Business, Business Economics, Finance +13

Pay What You Want: A New Participative Pricing Mechanism

Ju‐Young Kim, Martin Natter, Martin Spann · Journal of Marketing · 2008 · 281 citations

Business, Business Economics, Marketing +10

Pay what you Want: A New Participative Pricing Mechanism

Ju‐Young Kim, Martin Natter, Martin Spann · Journal of Marketing · 2009 · 246 citations

Business, Business Economics, Marketing +10

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