Concepedia

Martin Spann

MS

Statistics

Publications

70

Citations

4.8K

H-Index

37

Active since

2003

Affiliations

Ludwig-Maximilians-Universität München(Current)

Goethe University Frankfurt

Munich Business School

University of Passau

University of California, Los Angeles

Martin Spann is an author at Ludwig-Maximilians-Universität München specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchInteractive MarketingEconomicsMarket DesignDigital MarketingConsumer BehaviorDynamic Pricing

Publications per year

2003–2024

70

Publications

70

Social Commerce: A Contingency Framework for Assessing Marketing Potential

Manjit S. Yadav, Kristine De Valck, Thorsten Hennig‐Thurau et al. · Journal of Interactive Marketing · 2013 · 471 citations

Business Models

Daniel Veit, Eric K. Clemons, Alexander Benlian et al. · Business & Information Systems Engineering · 2014 · 346 citations

Internet-Based Virtual Stock Markets for Business Forecasting

Martin Spann, Bernd Skiera · Management Science · 2003 · 282 citations

Business Analytics, Volume Prediction, Decision Analytics +16

Pay What You Want: A New Participative Pricing Mechanism

Ju‐Young Kim, Martin Natter, Martin Spann · Journal of Marketing · 2008 · 279 citations

Consumer Uncertainty, Consumer Research, Seller Revenues +19

Pay what you Want: A New Participative Pricing Mechanism

Ju‐Young Kim, Martin Natter, Martin Spann · Journal of Marketing · 2009 · 238 citations

Consumer Uncertainty, Consumer Research, Seller Revenues +19

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