Kristine De Valck

Virtual communities: A marketing perspective

Kristine De Valck, Gerrit van Bruggen, Berend Wierenga · Decision Support Systems · 2009 · 632 citations

Business, Marketing, Marketing Management +14

Social Commerce: A Contingency Framework for Assessing Marketing Potential

Manjit S. Yadav, Kristine De Valck, Thorsten Hennig‐Thurau et al. · Journal of Interactive Marketing · 2013 · 473 citations

Business, Marketing, Marketing Management +10

Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation

Ana Babić Rosario, Kristine De Valck, Francesca Sotgiu · Journal of the Academy of Marketing Science · 2019 · 440 citations · Full text

Business, Communication, Marketing +14

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Robert V. Kozinets, Kristine De Valck, Andrea C. Wojnicki et al. · Journal of Marketing · 2010 · 177 citations

Business, Marketing, Marketing Management +13

Virtual Communities of Consumption: Networks of Consumer Knowledge and Companionship

Kristine De Valck · RePEc: Research Papers in Economics · 2005 · 102 citations

Social Sciences, Communication, Consumer Behavior +7