Concepedia

Berend Wierenga

BW

55

Publications

3.6K

Citations

30

H-Index

1976

Active since

Affiliations

Erasmus University Rotterdam(Current)

University of Pennsylvania

École Supérieure des Sciences Économiques et Commerciales

University of British Columbia

Wageningen University & Research

Berend Wierenga is an author at Erasmus University Rotterdam specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessMarketing AnalyticsInteractive MarketingMarketing ManagementConsumer ResearchCustomer SatisfactionDecision ScienceDecision Theory

Publications per year

1976–2020

55

Publications

55

Virtual communities: A marketing perspective

Kristine De Valck, Gerrit van Bruggen, Berend Wierenga · Decision Support Systems · 2009 · 625 citations

Customer Satisfaction, Digital Marketing, Interactive Marketing +6

MOVIEMOD: An Implementable Decision-Support System for Prerelease Market Evaluation of Motion Pictures

Jehoshua Eliashberg, Jedid‐Jah Jonker, Mohanbir Sawhney et al. · Marketing Science · 2000 · 250 citations

Marketing Analytics, Entertainment Marketing, Motion Pictures +23

Dashboards as a Service

Koen Pauwels, Tim Ambler, Bruce H. Clark et al. · Journal of Service Research · 2009 · 239 citations

Marketing Analytics, A A Service, Digital Marketing +19

A Viral Branching Model for Predicting the Spread of Electronic Word-of-Mouth

Ralf van der Lans, Gerrit van Bruggen, Jehoshua Eliashberg et al. · Data Archiving and Networked Services (DANS) · 2009 · 219 citations · Full text

Improving Decision Making by Means of a Marketing Decision Support System

Gerrit van Bruggen, Ale Smidts, Berend Wierenga · Management Science · 1998 · 147 citations

Marketing Analytics, Customer Satisfaction, Behavioral Decision Making +19

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