Berend Wierenga - Concepedia

Author

Berend Wierenga

Also Known As

B Wierenga, B. WIERENGA, B. Wierenga, BEREND WIERENGA, Berend Wierenga, Wierenga, B., Wierenga, B. (Berend), Wierenga, Berend, van Bruggen, Gerrit

272

Publications

4.3K

Citations

H-Index

150

Concepts

All Affiliations

Erasmus University Rotterdam University of Pennsylvania École Supérieure des Sciences Économiques et Commerciales University of British Columbia Wageningen University & Research

About

Berend Wierenga is an author at Erasmus University Rotterdam specializing in management, marketing, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	21	28	1.5K
2	Engineering	4	4	170
3	Arts	3	3	344
4	Health Sciences	3	3	80
5	Education	2	2	90

Berend Wierenga

Publications

3.6K

Citations

H-Index

Page 1

	Year	Citations
Virtual communities: A marketing perspective Kristine De Valck, Gerrit van Bruggen, Berend Wierenga Decision Support Systems Customer SatisfactionDigital MarketingInteractive MarketingOnline CommunityManagement	2009	625
MOVIEMOD: An Implementable Decision-Support System for Prerelease Market Evaluation of Motion Pictures Jehoshua Eliashberg, Jedid‐Jah Jonker, Mohanbir Sawhney, Marketing Science Marketing AnalyticsEntertainment MarketingMotion PicturesMultimedia AnalysisDecision Science	2000	250
Dashboards as a Service Koen Pauwels, Tim Ambler, Bruce H. Clark, Journal of Service Research Marketing AnalyticsA A ServiceDigital MarketingService MonitoringBusiness Analytics	2009	239
A Viral Branching Model for Predicting the Spread of Electronic Word-of-Mouth Ralf van der Lans, Gerrit van Bruggen, Jehoshua Eliashberg, Data Archiving and Networked Services (DANS)	2009	219
Improving Decision Making by Means of a Marketing Decision Support System Gerrit van Bruggen, Ale Smidts, Berend Wierenga Management Science Marketing AnalyticsCustomer SatisfactionBehavioral Decision MakingDigital MarketingDecision Analysis	1998	147
A Methodology for Assessing Organizational Core Values* Johan van Rekom, Cees B.M. Van Riel, Berend Wierenga Journal of Management Studies Daily BehaviourOrganizational CharacteristicOrganizational BehaviorValue EngineeringSurvey Data	2006	103
The Success of Marketing Management Support Systems Berend Wierenga, Gerrit van Bruggen, Richard Staelin Marketing Science Marketing AnalyticsCustomer SatisfactionManagement Support SystemsDigital MarketingInteractive Marketing	1999	95
Marketing decision support systems: Adoption, use, and satisfaction Berend Wierenga, P.A.M. Oude Ophuis International Journal of Research in Marketing Marketing AnalyticsCustomer SatisfactionInteractive MarketingManagementBusiness	1997	95
The Integration of Marketing Problem-Solving Modes and Marketing Management Support Systems Berend Wierenga, Gerrit van Bruggen Journal of Marketing Marketing AnalyticsCustomer SatisfactionCognitive ApproachConsumer ResearchMarketing Problem-solving Modes	1997	94
The effectiveness of different mechanisms for integrating marketing and R&D Mark A.A.M. Leenders, Berend Wierenga Journal of Product Innovation Management Marketing AnalyticsDigital MarketingJob RotationConsumer ResearchOrganizational Behavior	2002	92

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