Concepedia

Gerrit van Bruggen

GV

29

Publications

3.9K

Citations

24

H-Index

1996

Active since

Affiliations

Erasmus University Rotterdam(Current)

Pennsylvania State University

University of Pennsylvania

University of Münster

Gerrit van Bruggen is an author at Erasmus University Rotterdam specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessInteractive MarketingMarketing ManagementConsumer ResearchMarketing AnalyticsCustomer SatisfactionDigital MarketingMarketing Strategy

Publications per year

1996–2020

29

Publications

29

Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance

Guido Berens, Cees B.M. Van Riel, Gerrit van Bruggen · Journal of Marketing · 2005 · 732 citations

Brand Strategy, Consumer Research, Social Influence +19

Virtual communities: A marketing perspective

Kristine De Valck, Gerrit van Bruggen, Berend Wierenga · Decision Support Systems · 2009 · 625 citations

Customer Satisfaction, Digital Marketing, Interactive Marketing +6

Opportunities and challenges in multichannel marketing: An introduction to the special issue

Arvind Rangaswamy, Gerrit van Bruggen · Journal of Interactive Marketing · 2005 · 420 citations · Full text

Informants in Organizational Marketing Research: Why Use Multiple Informants and how to Aggregate Responses

Gerrit van Bruggen, Gary L. Lilien, Manish Kacker · Journal of Marketing Research · 2002 · 324 citations

Marketing Analytics, Customer Satisfaction, Consumer Research +18

The Role of Marketing in Digital Business Platforms

Arvind Rangaswamy, Nicole Moch, Claudio Felten et al. · Journal of Interactive Marketing · 2020 · 288 citations · Full text

Digital Business, Digital Business Platforms, Business-to-business Research +17

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