Concepedia
Statistics
Publications
10
Citations
809
H-Index
Active since
2002
Affiliations
McMaster University(Current)
Tulane University
Tecnológico de Monterrey
Erasmus University Rotterdam
Manish Kacker is an author at McMaster University specializing in management, business, and marketing.
Top concepts
BusinessManagementMarketingConsumer ResearchVenture CapitalBusiness StrategyConsumer BehaviorCustomer SatisfactionBehavioral Decision MakingDecision Science
Publications per year
2002–2023
Informants in Organizational Marketing Research: Why Use Multiple Informants and how to Aggregate Responses
Gerrit van Bruggen, Gary L. Lilien, Manish Kacker · Journal of Marketing Research · 2002 · 324 citations
Marketing Analytics, Customer Satisfaction, Consumer Research +18
Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation
Raquel Castaño, Mita Sujan, Manish Kacker et al. · Journal of Marketing Research · 2008 · 269 citations
Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +21
Antecedents of Early Adoption and Use of Social Media Networks for Stakeholder Communications: Evidence from Franchising*
Rozenn Perrigot, Manish Kacker, Guy Basset et al. · Journal of Small Business Management · 2012 · 61 citations
Digital Marketing, Social Network, Social Media +16
How Firm Strategies Impact Size of Partner-Based Retail Networks: Evidence From Franchising
Manish Kacker, Rajiv P. Dant, Jamie Emerson et al. · Journal of Small Business Management · 2015 · 36 citations · Full text
Partner-based Retail Networks, Industrial Organization, Agency Theory +17
Quality signaling through ex-ante voluntary information disclosure in entrepreneurial networks: evidence from franchising
Farhad Sadeh, Manish Kacker · Small Business Economics · 2017 · 32 citations
Entrepreneurial Phenomenon, Startup Ecosystem, Entrepreneurial Networks +7
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