Concepedia
Statistics
Publications
10
Citations
820
H-Index
Active since
2002
Affiliations
McMaster University(Current)
Tulane University
Tecnológico de Monterrey
Erasmus University Rotterdam
Manish Kacker is an author at McMaster University specializing in business, marketing management, and marketing.
Publications per year
2002–2023
Informants in Organizational Marketing Research: Why Use Multiple Informants and how to Aggregate Responses
Gerrit van Bruggen, Gary L. Lilien, Manish Kacker · Journal of Marketing Research · 2002 · 325 citations
Business, Marketing, Marketing Management +10
Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation
Raquel Castaño, Mita Sujan, Manish Kacker et al. · Journal of Marketing Research · 2008 · 276 citations
Business, Communication, Marketing +17
Antecedents of Early Adoption and Use of Social Media Networks for Stakeholder Communications: Evidence from Franchising*
Rozenn Perrigot, Manish Kacker, Guy Basset et al. · Journal of Small Business Management · 2012 · 62 citations
Social Sciences, Communication, Marketing +14
How Firm Strategies Impact Size of Partner-Based Retail Networks: Evidence From Franchising
Manish Kacker, Rajiv P. Dant, Jamie Emerson et al. · Journal of Small Business Management · 2015 · 36 citations · Full text
Business, Business Economics, Economics +15
Quality signaling through ex-ante voluntary information disclosure in entrepreneurial networks: evidence from franchising
Farhad Sadeh, Manish Kacker · Small Business Economics · 2017 · 34 citations · Full text
Business, Entrepreneurship, Corporate Disclosure +11
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