Mita Sujan - Concepedia

Author

Mita Sujan

Pennsylvania State University

Also Known As

Mita Sujan, Sujan Mita

Publications

Citations

H-Index

Concepts

All Affiliations

Pennsylvania State University Duke University Tulane University Tecnológico de Monterrey University of Florida

About

Mita Sujan is an author at Pennsylvania State University specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	17	19	5.3K
2	Business	10	10	3.9K
3	Social Sciences	8	8	1.6K
4	Health Sciences	1	1	23
5	Public Health	1	1	133

Mita Sujan

Publications

6.9K

Citations

H-Index

Page 1

	Year	Citations
Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments Mita Sujan Journal of Consumer Research Customer SatisfactionMarch 1984Consumer UncertaintyBehavioral Decision MakingConsumer Study	1985	1.1K
Knowledge, Motivation, and Adaptive Behavior: A Framework for Improving Selling Effectiveness Barton A. Weitz, Harish Sujan, Mita Sujan Journal of Marketing Customer SatisfactionDigital MarketingAdaptive SellingConsumer ResearchBuying Behavior	1986	1K
Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers James R. Bettman, Mita Sujan Journal of Consumer Research Behavioral Decision MakingConsumer ResearchDifferent Decision CriteriaConsumer AttitudeRevealed Preference	1987	527
Knowledge, Motivation, and Adaptive Behavior: A Framework for Improving Selling Effectiveness Barton A. Weitz, Harish Sujan, Mita Sujan Journal of Marketing Customer SatisfactionDigital MarketingAdaptive SellingConsumer ResearchBuying Behavior	1986	506
The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research Mita Sujan, James R. Bettman Journal of Marketing Research	1989	383
The influence of mood on categorization: A cognitive flexibility interpretation. Noel Murray, Harish Sujan, Edward R. Hirt, Journal of Personality and Social Psychology Cognitive ScienceCognitive Flexibility InterpretationEmotional ResponseCognitive StudyAffective Neuroscience	1990	355
Product Categorization and Inference Making: Some Implications for Comparative Advertising Mita Sujan, Christine Dekleva Journal of Consumer Research Mita Sujan SearchTargeted AdvertisingConsumer ResearchJournalismInternational Advertising	1987	285
Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation Raquel Castaño, Mita Sujan, Manish Kacker, Journal of Marketing Research Customer SatisfactionConsumer UncertaintyBehavioral Decision MakingConsumer StudyConsumer Research	2008	269
Patterns of Affective Reactions to Advertisements: The Integration of Moment-to-Moment Responses into Overall Judgments Hans Baumgartner, Mita Sujan, Dan Padgett Journal of Marketing Research Behavioral Decision MakingAffective VariableTargeted AdvertisingAffective NeuroscienceConsumer Research	1997	264
Knowledge Structure Differences between More Effective and Less Effective Salespeople Harish Sujan, Mita Sujan, James R. Bettman Journal of Marketing Research Customer SatisfactionOrganizational CharacteristicConsumer ResearchHuman Resource ManagementKnowledge Structure	1988	227

Page 1