Concepedia
Statistics
Publications
32
Citations
7K
H-Index
25
Active since
1985
Affiliations
Pennsylvania State University(Current)
Duke University
Tulane University
Tecnológico de Monterrey
University of Florida
Mita Sujan is an author at Pennsylvania State University specializing in marketing, psychology, and consumer behavior.
Publications per year
1985–2014
Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments
Mita Sujan · Journal of Consumer Research · 1985 · 1.1K citations
Business, Marketing, Psychology +16
Knowledge, Motivation, and Adaptive Behavior: A Framework for Improving Selling Effectiveness
Barton A. Weitz, Harish Sujan, Mita Sujan · Journal of Marketing · 1986 · 1K citations
Management, Knowledge Management, Marketing +13
Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers
James R. Bettman, Mita Sujan · Journal of Consumer Research · 1987 · 529 citations
Business, Decision Sciences, Psychology +13
Barton A. Weitz, Harish Sujan, Mita Sujan · Journal of Marketing · 1986 · 522 citations
The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research
Mita Sujan, James R. Bettman · Journal of Marketing Research · 1989 · 384 citations
Business, Marketing, Marketing Management +10
1–5 of 32