Publication | Closed Access
The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research
383
Citations
4
References
1989
Year
Mita Sujan, James R. Bettman, The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research, Journal of Marketing Research, Vol. 26, No. 4 (Nov., 1989), pp. 454-467
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