Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments

Abstract

Journal Article Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments Get access Mita Sujan Mita Sujan Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 12, Issue 1, June 1985, Pages 31–46, https://doi.org/10.1086/209033 Published: 01 June 1985 Article history Received: 01 March 1984 Revision received: 01 November 1984 Published: 01 June 1985