Concepedia

Consumer Decision-making Analysis

Consumer Decision-Making Analysis is a research framework within customer behavior analytics that systematically examines the cognitive, affective, and contextual factors influencing individual choices throughout the stages of problem recognition, information search, alternative evaluation, purchase decision, and post-purchase evaluation.

1.6K

Publications

127.8K

Citations

3.2K

Authors

1.4K

Institutions

Publications per year

2017–2026

592

Parents

Publications

1.6K

Conjoint Analysis in Consumer Research: Issues and Outlook

Paul E. Green, V. Srinivasan · Journal of Consumer Research · 1978 · 3.2K citations

, , +11

Constructive Consumer Choice Processes

James R. Bettman, Mary Frances Luce, John W. Payne · Journal of Consumer Research · 1998 · 2.8K citations

, , +14

Content Analysis in Consumer Research

Harold H. Kassarjian · Journal of Consumer Research · 1977 · 2.3K citations

, , +12

Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making

Baba Shiv, Alexander Fedorikhin · Journal of Consumer Research · 1999 · 2K citations

, , +17

Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids

Gerald Häubl, Valerie Trifts · Marketing Science · 2000 · 1.7K citations

, , +17

1–5 of 1.6K

Authors

3.2K

  1. GR
    Gordon R. Foxall

    Cardiff University, United Kingdom

    10 publications · 398 citations

    10

    h-index

  2. JR
    James R. Bettman

    Duke University, United States

    10 publications · 4.8K citations

    10

    h-index

  3. IS
    Itamar Simonson

    Stanford University, United States

    7 publications · 1.3K citations

    8

    h-index

  4. JR
    John R. Hauser

    North Carolina State University, United States

    8 publications · 873 citations

    8

    h-index

  5. AG
    Arch G. Woodside

    Boston College, United States

    6 publications · 494 citations

    6

    h-index

1–5 of 3.2K

Institutions

1.4K

  1. Massachusetts Institute of Technology

    Cambridge, United States

    14 h-index

    21 publications

    2K citations

  2. University of Pennsylvania

    Philadelphia, United States

    13 h-index

    14 publications

    2K citations

  3. University of Michigan

    Ann Arbor, United States

    12 h-index

    15 publications

    2.4K citations

  4. Columbia University

    New York, United States

    12 h-index

    18 publications

    2.3K citations

  5. Carnegie Mellon University

    Pittsburgh, United States

    12 h-index

    18 publications

    2K citations

  6. Stanford University

    Stanford, United States

    11 h-index

    11 publications

    1.8K citations

  7. City University of Hong Kong

    Hong Kong, Hong Kong

    11 h-index

    11 publications

    1.6K citations

  8. Duke University

    Durham, United States

    10 h-index

    13 publications

    3.7K citations

1–8 of 1.4K

Venues

  1. Journal of Consumer Research

    JCR · 59 publications · 26.8K citations

    48

    h-index

  2. Journal of Marketing Research

    74 publications · 9.6K citations

    45

    h-index

  3. Journal of Marketing

    JM · 40 publications · 4.8K citations

    29

    h-index

  4. Psychology and Marketing

    34 publications · 2.9K citations

    26

    h-index

  5. European Journal of Marketing

    EJM · 27 publications · 2.2K citations

    24

    h-index

1–5