Journal of Consumer Research · 1978 · 3.2K citations · 47 references
BusinessMarketingMarketing ManagementConsumer BehaviorConsumer Decision-makingConsumer Demand AnalysisConsumer NeedsConsumer SatisfactionConsumer TheoryCustomer SatisfactionConjoint AnalysisConsumer Behavior AnalysisConsumer Decision-making AnalysisConsumer Research
Abstract Since 1971 conjoint analysis has been applied to a wide variety of problems in consumer research. This paper discusses various issues involved in implementing conjoint analysis and describes some new technical developments and application areas for the methodology.
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Linear models in decision making.
Robyn M. Dawes, Bernard M. Corrigan · Psychological Bulletin · 1974 · 1.9K citations
Situational Variables and Consumer Behavior
Russell W. Belk · Journal of Consumer Research · 1975 · 1.6K citations
Business, Marketing, Psychology +15