Concepedia
Statistics
Publications
50
Citations
4.5K
H-Index
30
Active since
1996
Affiliations
University of Alberta(Current)
Erasmus University Rotterdam
University of St.Gallen
Columbia University
University of California, Los Angeles
Gerald Häubl is an author at University of Alberta specializing in business, consumer behavior, and marketing.
Publications per year
1996–2023
Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids
Gerald Häubl, Valerie Trifts · Marketing Science · 2000 · 1.7K citations
Business, Decision Sciences, Marketing +17
A cross‐national investigation of the effects of country of origin and brand name on the evaluation of a new car
Gerald Häubl · International Marketing Review · 1996 · 222 citations
Business, Marketing, Marketing Management +15
Preference Construction and Persistence in Digital Marketplaces: The Role of Electronic Recommendation Agents
Gerald Häubl, Kyle B. Murray · Journal of Consumer Psychology · 2003 · 157 citations
Business, Information Systems, Marketing +16
Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer–Brand Relationships
Anouk Bergner, Christian Hildebrand, Gerald Häubl · Journal of Consumer Research · 2023 · 148 citations · Full text
Business, Communication, Marketing +17
Gamified Information Presentation and Consumer Adoption of Product Innovations
Jessica Müller-Stewens, Tobias Schlager, Gerald Häubl et al. · Journal of Marketing · 2016 · 143 citations
Management, Innovation Management, Marketing +13
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