Concepedia

Jessica Müller-Stewens

JM

Statistics

Publications

1

Citations

139

H-Index

1

Active since

2016

Affiliations

Gavekal Intelligence Software (France)(Current)

Jessica Müller-Stewens is an author at Gavekal Intelligence Software (France) specializing in consumer behavior, communication, and gamification.

Top concepts

Publications per year

2016–2016

1

Publications

1

Gamified Information Presentation and Consumer Adoption of Product Innovations

Jessica Müller-Stewens, Tobias Schlager, Gerald Häubl et al. · Journal of Marketing · 2016 · 139 citations

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