Concepedia
Statistics
Publications
13
Citations
784
H-Index
12
Active since
2011
Affiliations
University of St.Gallen(Current)
University of Lausanne
University of San Francisco
University of Applied Sciences St. Gallen
Washington State University
Tobias Schlager is an author at University of St.Gallen specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchConsumer BehaviorInteractive MarketingBusinessEconomicsDigital MarketingConsumer EngagementConsumer Decision Making
Publications per year
2011–2022
The influence of the employer brand on employee attitudes relevant for service branding: an empirical investigation
Tobias Schlager, Mareike Bodderas, Peter Maas et al. · Journal of Services Marketing · 2011 · 228 citations
Customer Satisfaction, Consumer Research, Service Branding +18
Gamified interactions: whether, when, and how games facilitate self–brand connections
Axel Berger, Tobias Schlager, David E. Sprott et al. · Journal of the Academy of Marketing Science · 2017 · 160 citations
Marketing, Self–brand Connections, Social Identity +14
Gamified Information Presentation and Consumer Adoption of Product Innovations
Jessica Müller-Stewens, Tobias Schlager, Gerald Häubl et al. · Journal of Marketing · 2016 · 139 citations
Entertainment Marketing, Innovation Adoption, Media Innovation +24
Consumers Avoid Buying From Firms With Higher <scp>CEO</scp>‐to‐Worker Pay Ratios
Bhavya Mohan, Tobias Schlager, Rohit Deshpandé et al. · Journal of Consumer Psychology · 2018 · 67 citations
Fitting International Segmentation for Emerging Markets: Conceptual Development and Empirical Illustration
Tobias Schlager, Peter Maas · Journal of International Marketing · 2013 · 37 citations
Digital Marketing, International Marketing, Trade +21
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