Statistics
Publications
15
Citations
948
H-Index
14
Active since
2004
Affiliations
Peter Maas is an author at University of St.Gallen specializing in business, marketing, and marketing management.
Publications per year
2004–2022
15
15
Customer value analysis in financial services
Peter Maas, Albert Graf · Journal of Financial Services Marketing · 2008 · 57 citations
1–5 of 15