Concepedia
Statistics
Publications
59
Citations
26.1K
H-Index
42
Active since
1978
Affiliations
Dartmouth College(Current)
China Europe International Business School
The University of Texas at Austin
Marketing Science Institute
Harvard University
Rohit Deshpandé is an author at Dartmouth College specializing in marketing, management, and marketing management.
Publications per year
1978–2018
Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis
Rohit Deshpandé, John U. Farley, Frederick E. Webster · Journal of Marketing · 1993 · 3.9K citations
Management, Marketing, Marketing Management +12
Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations
Christine Moorman, Gerald Zaltman, Rohit Deshpandé · Journal of Marketing Research · 1992 · 3.8K citations
Management, Marketing, Organization Studies +12
Factors Affecting Trust in Market Research Relationships
Christine Moorman, Rohit Deshpandé, Gerald Zaltman · Journal of Marketing · 1993 · 3K citations
Management, Organization Studies, Organizational Behavior +6
Christine Moorman, Gerald Zaltman, Rohit Deshpandé · Journal of Marketing Research · 1992 · 1.8K citations
Rohit Deshpandé, John U. Farley, Frederick E. Webster · Journal of Marketing · 1993 · 1.8K citations
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