Frederick E. Webster

Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis

Rohit Deshpandé, John U. Farley, Frederick E. Webster · Journal of Marketing · 1993 · 3.9K citations

Management, Marketing, Marketing Management +12

The Changing Role of Marketing in the Corporation

Frederick E. Webster · Journal of Marketing · 1992 · 2.4K citations

Management, Marketing, Marketing Management +6

Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis

Rohit Deshpandé, John U. Farley, Frederick E. Webster · Journal of Marketing · 1993 · 1.8K citations

Management, Marketing, Marketing Management +12

Organizational Culture and Marketing: Defining the Research Agenda

Rohit Deshpandé, Frederick E. Webster · Journal of Marketing · 1989 · 1.6K citations

Management, Marketing Management, Organizational Behavior +8

The Changing Role of Marketing in the Corporation

Frederick E. Webster · Journal of Marketing · 1992 · 1.1K citations

Management, Marketing, Marketing Management +6