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Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis

DOI

1.8K

Citations

0

References

1993

Year

Rohit Deshpandé, John U. Farley, Frederick E. Webster
Journal of Marketing

Abstract

, John U. Farley, Frederick E. Webster, Jr., Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis, Journal of Marketing, Vol. 57, No. 1 (Jan., 1993), pp. 23-37