Journal of Marketing · 1993 · 1.8K citations · 0 references
ManagementMarketingMarketing ManagementBusiness StrategyCompetitive AdvantageCorporate StrategyCorporate CultureCorporate Strategy AnalysisBusiness Performance IndicatorsMarket Performance MetricsMarket-oriented InnovationProfitability DriversProfitability MeasurementRelative Market ShareSmall Business Performance
, John U. Farley, Frederick E. Webster, Jr., Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis, Journal of Marketing, Vol. 57, No. 1 (Jan., 1993), pp. 23-37