Concepedia

Market-oriented Innovation

Market-Oriented Innovation is an academic concept referring to a type of innovation within Agricultural Innovation Systems that is distinguished by its focus on aligning technological and organizational change with market demands, incentives, and feedback mechanisms to enhance the competitiveness and commercial viability of agricultural products and services.

272

Publications

25.8K

Citations

615

Authors

370

Institutions

Publications per year

2017–2026

107

Parents

Publications

272

Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis

Rohit Deshpandé, John U. Farley, Frederick E. Webster · Journal of Marketing · 1993 · 3.9K citations

, , +12

Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis

Rohit Deshpandé, John U. Farley, Frederick E. Webster · Journal of Marketing · 1993 · 1.8K citations

, , +12

The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations

Kevin Zheng Zhou, Chi Kin Yim, David K. Tse · Journal of Marketing · 2005 · 1.8K citations

, , +15

The Effect of Market Orientation on Product Innovation

Bryan A. Lukas, O. C. Ferrell · Journal of the Academy of Marketing Science · 2000 · 958 citations

, , +14

Market orientation and innovation

Kwaku Atuahene‐Gima · Journal of Business Research · 1996 · 896 citations

, , +9

1–5 of 272

Authors

615

  1. ET
    Eric T. Micheels

    University of Saskatchewan, Canada

    4 publications · 147 citations

    4

    h-index

  2. RK
    Raaj Kumar Sah

    University of Chicago, United States

    2 publications · 95 citations

    2

    h-index

  3. GM
    GianCarlo Moschini

    Iowa State University, United States

    2 publications · 176 citations

    2

    h-index

  4. TS
    Tiantian Shang

    Xi'an Technological University, China

    2 publications · 45 citations

    2

    h-index

  5. JE
    Joseph E. Stiglitz

    Columbia University, United States

    2 publications · 95 citations

    2

    h-index

1–5 of 615

Institutions

370

  1. Wageningen University & Research

    Wageningen, The Netherlands

    5 h-index

    8 publications

    171 citations

  2. Harvard University

    Cambridge, United States

    4 h-index

    4 publications

    510 citations

  3. University of Groningen

    Groningen, The Netherlands

    4 h-index

    4 publications

    290 citations

  4. Udayana University

    Denpasar, Indonesia

    4 h-index

    9 publications

    121 citations

  5. Erasmus University Rotterdam

    Rotterdam, The Netherlands

    3 h-index

    6 publications

    429 citations

  6. Università Cattolica del Sacro Cuore

    Milan, Italy

    3 h-index

    4 publications

    235 citations

  7. University of Auckland

    Auckland, New Zealand

    3 h-index

    5 publications

    391 citations

  8. Aarhus University

    Aarhus, Denmark

    3 h-index

    4 publications

    135 citations

1–8 of 370

Venues

  1. Industrial Marketing Management

    8 publications · 669 citations

    8

    h-index

  2. Sustainability

    8 publications · 337 citations

    8

    h-index

  3. SSRN Electronic Journal

    Repository · 6 publications · 159 citations

    6

    h-index

  4. Journal of the Academy of Marketing Science

    5 publications · 2K citations

    5

    h-index

  5. European Journal of Innovation Management

    5 publications · 551 citations

    5

    h-index

1–5