Market orientation and innovation

The Effect of a Market Orientation on Business Profitability

John C. Narver, Stanley F. Slater · Journal of Marketing · 1990 · 7.9K citations

Business, Marketing, Marketing Management +6

Market Orientation: The Construct, Research Propositions, and Managerial Implications

Ajay K. Kohli, Bernard J. Jaworski · Journal of Marketing · 1990 · 7.4K citations

Business, Marketing, Marketing Management +5

Market Orientation: Antecedents and Consequences

Bernard J. Jaworski, Ajay K. Kohli · Journal of Marketing · 1993 · 7.1K citations

Management, Organizational Behavior, Strategic Management +14

Applied Linear Regression Models

Technometrics · 1997 · 4.7K citations

Business, Biostatistics, Statistical Modeling +4

The Effect of a Market Orientation on Business Profitability

John C. Narver, Stanley F. Slater · Journal of Marketing · 1990 · 4.3K citations

Business, Marketing, Marketing Management +6