Concepedia

Innovative Positioning

Innovative Positioning is a strategic marketing approach that distinguishes a product in the marketplace by emphasizing its novel attributes, functionalities, or value propositions, thereby establishing a unique and differentiated perception among consumers relative to competing offerings.

43

Publications

2.6K

Citations

119

Authors

77

Institutions

Publications per year

2017–2026

17

Parents

Publications

43

Market orientation and innovation

Kwaku Atuahene‐Gima · Journal of Business Research · 1996 · 896 citations

, , +9

The impact of market characteristics and innovation speed on perceptions of positional advantage and new product performance

Pilar Carbonell, Ana Isabel Rodríguez Escudero · International Journal of Research in Marketing · 2006 · 166 citations

, , +17

Heterogeneity, Brokerage, and Innovative Performance: Endogenous Formation of Collaborative Inventor Networks

Jeongsik Jay Lee · Organization Science · 2009 · 152 citations

, , +17

Looks Interesting, but what does it Do? Evaluation of Incongruent Product form Depends on Positioning

Theodore J. Noseworthy, Remi Trudel · Journal of Marketing Research · 2011 · 127 citations

, , +15

Can All Brands Innovate in the Same Way? A Typology of Brand Position and Innovation Effort*

Michaël Beverland, Julie Napoli, Francis Farrelly · Journal of Product Innovation Management · 2009 · 115 citations · Full text

, , +16

1–5 of 43

Authors

119

  1. OK
    Olha Kibik

    Izmail State University of Humanities, Ukraine

    1 publications · 22 citations

    1

    h-index

  2. NC
    Nita Choudhary

    1 publications · 53 citations

    1

    h-index

  3. YL
    Yaroslava Larina

    National University of Life and Environmental Sciences of Ukraine, Ukraine

    1 publications · 13 citations

    1

    h-index

  4. FS
    Fabrizia Sarto

    University of Naples Federico II, Italy

    1 publications · 17 citations

    1

    h-index

  5. EH
    Edward Hertz

    Center for Astrophysics Harvard & Smithsonian, United States

    1 publications · 64 citations

    1

    h-index

1–5 of 119

Institutions

77

  1. University of Massachusetts Boston

    Boston, United States

    2 h-index

    6 publications

    197 citations

  2. Purdue University West Lafayette

    West Lafayette, United States

    1 h-index

    2 publications

    22 citations

  3. Hohai University

    Nanjing, China

    1 h-index

    2 publications

    62 citations

  4. China Medical University

    Shenyang, China

    1 h-index

    1 publications

    26 citations

  5. Portland State University

    Portland, United States

    1 h-index

    4 publications

    88 citations

  6. Michigan State University

    East Lansing, United States

    1 h-index

    4 publications

    88 citations

  7. Eindhoven University of Technology

    Eindhoven, The Netherlands

    1 h-index

    1 publications

    14 citations

  8. University of Montana

    Missoula, United States

    1 h-index

    1 publications

    99 citations

1–8 of 77

Venues

  1. Journal of Strategic Marketing

    2 publications · 48 citations

    2

    h-index

  2. Journal of Extension

    JOE · 1 publications · 22 citations

    1

    h-index

  3. Sustainability

    1 publications · 31 citations

    1

    h-index

  4. South African Journal of Business Management

    1 publications · 68 citations

    1

    h-index

  5. Management Decision

    1 publications · 89 citations

    1

    h-index

1–5