Ana Isabel Rodríguez Escudero

Customer Involvement in New Service Development: An Examination of Antecedents and Outcomes^*

Pilar Carbonell, Ana Isabel Rodríguez Escudero, Devashish Pujari · Journal of Product Innovation Management · 2009 · 423 citations · Full text

Customer Satisfaction, Service Innovation, Service Research +14

The impact of market characteristics and innovation speed on perceptions of positional advantage and new product performance

Pilar Carbonell, Ana Isabel Rodríguez Escudero · International Journal of Research in Marketing · 2006 · 164 citations

Marketing, Consumer-driven Product Development, New Product Performance +11

The effect of market orientation on innovation speed and new product performance

Pilar Carbonell, Ana Isabel Rodríguez Escudero · Journal of Business and Industrial Marketing · 2010 · 137 citations

Innovation Evaluation, Market Orientation, Innovation Adoption +18

Criteria employed for go/no-go decisions when developing successful highly innovative products

Pilar Carbonell-Foulquié, José Luís Munuera‐Alemán, Ana Isabel Rodríguez Escudero · Industrial Marketing Management · 2003 · 129 citations

Marketing, Industrial Design, Innovative Products +12

Designing teams for speedy product development: The moderating effect of technological complexity

Pilar Carbonell, Ana Isabel Rodríguez Escudero · Journal of Business Research · 2005 · 99 citations

Technological Complexity, Speedy Product Development, Organizational Communication +13