José Luis Munuera Alemán

Statistics

Publications

Citations

3.7K

H-Index

Active since

2001

Affiliations

Universidad de Murcia(Current)

Universidad de Valladolid

York University

José Luis Munuera Alemán is an author at Universidad de Murcia specializing in management, new product development, and new product development performance.

Publications per year

2001–2017

Publications

Brand trust in the context of consumer loyalty

Elena Delgado‐Ballester, José Luis Munuera Alemán · European Journal of Marketing · 2001 · 1.3K citations

Business, Marketing, Marketing Management +17

Does brand trust matter to brand equity?

Elena Delgado‐Ballester, José Luis Munuera Alemán · Journal of Product & Brand Management · 2005 · 877 citations

Business, Marketing, Marketing Management +10

Development and Validation of a Brand Trust Scale

José Luis Munuera Alemán, Elena Delgado‐Ballester, María Jesús Yagüe Guillén · International Journal of Market Research · 2003 · 867 citations

Business, Marketing, Marketing Management +10

Product competence exploitation and exploration strategies: The impact on new product performance through quality and innovativeness

Francisco‐Jose Molina‐Castillo, Daniel Jiménez Jiménez, José Luis Munuera Alemán · Industrial Marketing Management · 2011 · 133 citations

Management, Innovation Management, Quality Management +15

Criteria employed for go/no-go decisions when developing successful highly innovative products

Pilar Carbonell-Foulquié, José Luis Munuera Alemán, Ana Isabel Rodríguez Escudero · Industrial Marketing Management · 2003 · 130 citations

Management, Innovation Management, Marketing +14

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