María Jesús Yagüe Guillén

Development and Validation of a Brand Trust Scale

José Luís Munuera‐Alemán, Elena Delgado‐Ballester, María Jesús Yagüe Guillén · International Journal of Market Research · 2003 · 861 citations

Customer Satisfaction, Consumer-brand Domain, Brand Strategy +17

Perceived quality and price: their impact on the satisfaction of restaurant customers

Marta Pedraja Iglesias, María Jesús Yagüe Guillén · International Journal of Contemporary Hospitality Management · 2004 · 226 citations

Total Quality Management, Customer Satisfaction, Customer Experience +14

Modifying UTAUT2 for a cross-country comparison of telemedicine adoption

Anne Schmitz, Ana M. Díaz‐Martín, María Jesús Yagüe Guillén · Computers in Human Behavior · 2022 · 133 citations · Full text

Assistive Technology, Health Policy, Technology Acceptance Model +8

Hotel innovation and performance in times of crisis

Sara Campo, Ana M. Díaz, María Jesús Yagüe Guillén · International Journal of Contemporary Hospitality Management · 2014 · 132 citations

Tourism Management, Tourism Performance, Hospitality +20

The effect of variety-seeking on customer retention in services

Carmen Berné, José Miguel Múgica, María Jesús Yagüe Guillén · Journal of Retailing and Consumer Services · 2001 · 126 citations

Customer Satisfaction, Service Research, Customer Retention +7