Ana M. Díaz‐Martín

The brand management system and service firm competitiveness

María Leticia Santos Vijande, Ana Belén del Río Lanza, Leticia Suárez Álvarez et al. · Journal of Business Research · 2012 · 168 citations · Full text

Marketing, Customer Satisfaction, Service Firm Competitiveness +7

Modifying UTAUT2 for a cross-country comparison of telemedicine adoption

Anne Schmitz, Ana M. Díaz‐Martín, María Jesús Yagüe Guillén · Computers in Human Behavior · 2022 · 133 citations · Full text

Assistive Technology, Health Policy, Technology Acceptance Model +8

The use of quality expectations to segment a service market

Ana M. Díaz‐Martín, Víctor Iglesias Argüelles, Rodolfo Vázquez et al. · Journal of Services Marketing · 2000 · 114 citations

Total Quality Management, Customer Satisfaction, Consumer Research +17

Using Twitter to engage with customers: a data mining approach

Shintaro Okazaki, Ana M. Díaz‐Martín, Mercedes Rozano et al. · Internet Research · 2015 · 102 citations

Customer Satisfaction, Engineering, Social Medium Monitoring +25

Quality of past performance: Impact on consumers’ responses to service failure

Rodolfo Vázquez‐Casielles, Ana Belén del Río Lanza, Ana M. Díaz‐Martín · Marketing Letters · 2007 · 89 citations

Reliability, Customer Satisfaction, Service Failure +13