Concepedia

Ana Belén del Río Lanza

AB

15

Publications

2.1K

Citations

15

H-Index

2001

Active since

Affiliations

Universidad de Oviedo(Current)

Universidad Autónoma de Madrid

Ana Belén del Río Lanza is an author at Universidad de Oviedo specializing in management, marketing, and business.

Top concepts

ManagementBusinessMarketingConsumer ResearchBrand ManagementBrand StrategyConsumer BehaviorCustomer SatisfactionConsumer Decision MakingBrand Equity

Publications per year

2001–2020

15

Publications

15

The effects of brand associations on consumer response

Ana Belén del Río Lanza, Rodolfo Vázquez, Víctor Iglesias Argüelles · Journal of Consumer Marketing · 2001 · 562 citations

Consumer Research, Brand Strategy, Brand Loyalty +16

Satisfaction with service recovery: Perceived justice and emotional responses

Ana Belén del Río Lanza, Rodolfo Vázquez‐Casielles, Ana Ma Díaz-Martín · Journal of Business Research · 2008 · 488 citations · Full text

Customer Satisfaction, Service Research, Service Recovery +2

Consumer-based Brand Equity: Development and Validation of a Measurement Instrument

Rodolfo Vázquez, Ana Belén del Río Lanza, Víctor Iglesias Argüelles · Journal of Marketing Management · 2002 · 368 citations

Brand Perception, Customer Satisfaction, Measurement Instrument +13

The brand management system and service firm competitiveness

María Leticia Santos Vijande, Ana Belén del Río Lanza, Leticia Suárez Álvarez et al. · Journal of Business Research · 2012 · 168 citations · Full text

Marketing, Customer Satisfaction, Service Firm Competitiveness +7

The role of the brand name in obtaining differential advantages

Ana Belén del Río Lanza, Rodolfo Vázquez, Víctor Iglesias Argüelles · Journal of Product & Brand Management · 2001 · 112 citations

Brand Equity, Differential Advantages, Brand Positioning +15

Rows per page

1–5 of 15