María José Sanzo Pérez

The effect of market orientation on buyer–seller relationship satisfaction

María José Sanzo Pérez, María Leticia Santos Vijande, Rodolfo Vázquez et al. · Industrial Marketing Management · 2003 · 321 citations

Relationship Marketing, Customer Satisfaction, Market Orientation +3

Organizational learning and market orientation: interface and effects on performance

María Leticia Santos Vijande, María José Sanzo Pérez, Luis Ignacio Álvarez-González et al. · Industrial Marketing Management · 2005 · 236 citations

Learning Organization, Organizational Learning, Management +6

New product internal performance and market performance: Evidence from Spanish firms regarding the role of trust, interfunctional integration, and innovation type

Nuria Villagra García, María José Sanzo Pérez, Juan A. Trespalacios · Technovation · 2008 · 105 citations · Full text

Innovation Management, Interfunctional Integration, Firm Performance +10

Webroomers versus showroomers: Are they the same?

Nuria Viejo Fernández, María José Sanzo Pérez, Rodolfo Vázquez‐Casielles · Journal of Business Research · 2018 · 98 citations · Full text

Engineering, Digital Marketing, Interactive Marketing +6

Is showrooming really so terrible? start understanding showroomers

Nuria Viejo-Fernández, María José Sanzo Pérez, Rodolfo Vázquez‐Casielles · Journal of Retailing and Consumer Services · 2020 · 77 citations · Full text

Television Study, Engineering, User Experience +7