Nuria Villagra García

New product internal performance and market performance: Evidence from Spanish firms regarding the role of trust, interfunctional integration, and innovation type

Nuria Villagra García, María José Sanzo Pérez, Juan A. Trespalacios · Technovation · 2008 · 105 citations · Full text

Innovation Management, Interfunctional Integration, Firm Performance +10

Business–nonprofit partnerships: a new form of collaboration in a corporate responsibility and social innovation context

María José Sanzo Pérez, Luis Ignacio Ortega Álvarez, Marta Rey‐García et al. · Service Business · 2015 · 74 citations · Full text

New Form, Industry Collaboration, Management +14

The mediating role of brand trust in the relationship between brand personality and brand loyalty

Nuria Villagra García, Abel Monfort, Joaquín Sánchez Herrera · Journal of Consumer Behaviour · 2021 · 68 citations

Customer Satisfaction, Relationship Marketing, Brand Equity +14

Trust as a moderator of the relationship between organizational learning and marketing capabilities: Evidence from Spanish SMEs

María José Sanzo Pérez, María Leticia Santos Vijande, Nuria Villagra García et al. · International Small Business Journal Researching Entrepreneurship · 2011 · 57 citations · Full text

Customer Satisfaction, Organizational Characteristic, Organizational Learning +16

Firm value impact of corporate activism: Facebook and the stop hate for profit campaign

Nuria Villagra García, Abel Monfort, Mariano Méndez-Suárez · Journal of Business Research · 2021 · 49 citations

Firm Value Impact, Activism, Management +12