Abel Monfort

Generous charity to preserve green image? Exploring linkage between strategic donations and environmental misconduct

Bao Wu, Chenfei Jin, Abel Monfort et al. · Journal of Business Research · 2020 · 140 citations

Strategic Donations, Public Policy, Philanthropy +7

Institutional investor ESG activism and corporate green innovation against climate change: Exploring differences between digital and non-digital firms

Chenfei Jin, Abel Monfort, Feng Chen et al. · Technological Forecasting and Social Change · 2024 · 116 citations

Eco-innovation, Management, Business +11

Role of artificial intelligence in marketing strategies and performance

Chih‐Wen Wu, Abel Monfort · Psychology and Marketing · 2022 · 107 citations

Marketing Analytics, Artificial Intelligence, Brand Strategy +16

Substantial response or impression management? Compliance strategies for sustainable development responsibility in family firms

Bao Wu, Abel Monfort, Chenfei Jin et al. · Technological Forecasting and Social Change · 2021 · 89 citations

Family Management, Family Business Studies, Sustainable Development Responsibility +9

The mediating role of brand trust in the relationship between brand personality and brand loyalty

Nuria Villagra García, Abel Monfort, Joaquín Sánchez Herrera · Journal of Consumer Behaviour · 2021 · 68 citations

Customer Satisfaction, Relationship Marketing, Brand Equity +14