Chih‐Wen Wu

Green purchase intentions: An exploratory study of the Taiwanese electric motorcycle market

Jih-Hwa Wu, Chih‐Wen Wu, Chin-Tarn Lee et al. · Journal of Business Research · 2014 · 169 citations

Management, Economics, Marketing +10

Destination loyalty modeling of the global tourism

Chih‐Wen Wu · Journal of Business Research · 2015 · 168 citations

Management, Marketing, Tourism Management +13

Role of artificial intelligence in marketing strategies and performance

Chih‐Wen Wu, Abel Monfort · Psychology and Marketing · 2022 · 115 citations

Business, Marketing, Marketing Management +10

The performance impact of social media in the chain store industry

Chih‐Wen Wu · Journal of Business Research · 2016 · 89 citations

Business, Marketing, Marketing Management +16

Antecedents of franchise strategy and performance

Chih‐Wen Wu · Journal of Business Research · 2015 · 75 citations

Business, Strategic Management, Strategy +11