Concepedia

Nuria Viejo-Fernández

NV

4

Publications

163

Citations

4

H-Index

2019

Active since

Affiliations

Universidad de Oviedo(Current)

Nuria Viejo-Fernández is an author at Universidad de Oviedo specializing in digital marketing, interactive marketing, and management.

Top concepts

MarketingManagementUser ExperienceConsumer BehaviorConsumer ResearchDigital MarketingCustomer SatisfactionInteractive MarketingBusinessCommunication

Publications per year

2019–2023

4

Publications

4

Is showrooming really so terrible? start understanding showroomers

Nuria Viejo-Fernández, María José Sanzo Pérez, Rodolfo Vázquez‐Casielles · Journal of Retailing and Consumer Services · 2020 · 77 citations · Full text

Television Study, Engineering, User Experience +7

Webrooming or showrooming, that is the question: explaining omnichannel behavioural intention through the technology acceptance model and exploratory behaviour

Angel Crespo, Nuria Viejo-Fernández, Jesús Collado Agudo et al. · Journal of Fashion Marketing and Management · 2021 · 40 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +25

Different kinds of research shoppers, different cognitive-affective consequences

Nuria Viejo-Fernández, María José Sanzo Pérez, Rodolfo Vázquez‐Casielles · Spanish Journal of Marketing - ESIC · 2019 · 32 citations · Full text

Customer Satisfaction, Behavioral Decision Making, Digital Marketing +21

Barriers to online second-hand purchase behavior

Cristina Calvo-Porral, Javier Orosa-González, Nuria Viejo-Fernández · Marketing Intelligence & Planning · 2023 · 14 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +18

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