Concepedia

Cristina Calvo-Porral

CC

39

Publications

1.8K

Citations

24

H-Index

2012

Active since

Affiliations

Universidade da Coruña(Current)

Université du Québec en Outaouais

Universidad de La Rioja

University of Bologna

Université du Québec

Cristina Calvo-Porral is an author at Universidade da Coruña specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessCustomer SatisfactionBrand ManagementBrandingBrand StrategyMarketing Insights

Publications per year

2012–2023

39

Publications

39

Store brands’ purchase intention: Examining the role of perceived quality

Cristina Calvo-Porral, Jean-Pierre Lévy-Mangín · European Research on Management and Business Economics · 2017 · 155 citations · Full text

Consumer Uncertainty, Consumer Research, Brand Strategy +17

Generational differences in technology behaviour: comparing millennials and Generation X

Cristina Calvo-Porral, Rogelio Pesqueira-Sanchez · Kybernetes · 2019 · 133 citations

Cultural Consumption, Innovation Adoption, Multigenerational Workforce +32

Food private label brands: the role of consumer trust on loyalty and purchase intention

Cristina Calvo-Porral, Jean-Pierre Lévy-Mangín · British Food Journal · 2016 · 123 citations

Consumer Uncertainty, Consumer Study, Consumer Research +19

Perceived quality in higher education: an empirical study

Cristina Calvo-Porral, Jean-Pierre Lévy-Mangín, Isabel Novo‐Corti · Marketing Intelligence & Planning · 2013 · 114 citations

Total Quality Management, Performance Studies, Engineering +13

The Circular Economy Business Model: Examining Consumers’ Acceptance of Recycled Goods

Cristina Calvo-Porral, Jean-Pierre Lévy-Mangín · Administrative Sciences · 2020 · 113 citations · Full text

Recycled Goods, Green Marketing, Consumer Uncertainty +17

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