Concepedia

Javier Orosa-González

JO

5

Publications

170

Citations

5

H-Index

2018

Active since

Affiliations

Universidade da Coruña(Current)

University of Bologna

Javier Orosa-González is an author at Universidade da Coruña specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBusinessBrand ManagementBrandingBrand StrategyMarketing InsightsConsumer Uncertainty

Publications per year

2018–2023

5

Publications

5

The Influence of Celebrity Endorsement on Food Consumption Behavior

Cristina Calvo-Porral, Sergio Rivaroli, Javier Orosa-González · Foods · 2021 · 83 citations · Full text

A clustered-based segmentation of beer consumers: from “beer lovers” to “beer to fuddle”

Cristina Calvo-Porral, Javier Orosa-González, Félix Blázquez-Lozano · British Food Journal · 2018 · 45 citations · Full text

Consumer Study, Consumer Research, Brand Strategy +23

How consumer involvement influences beer flavour preferences

Cristina Calvo-Porral, Sergio Rivaroli, Javier Orosa-González · International Journal of Wine Business Research · 2020 · 15 citations · Full text

Consumer Uncertainty, Behavioral Decision Making, Flavoromics +20

Barriers to online second-hand purchase behavior

Cristina Calvo-Porral, Javier Orosa-González, Nuria Viejo-Fernández · Marketing Intelligence & Planning · 2023 · 14 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +18

The influence of social media celebrity endorsement on beer and wine purchase behaviour

Cristina Calvo-Porral, Sergio Rivaroli, Javier Orosa-González · International Journal of Wine Business Research · 2023 · 13 citations · Full text

Purpose Celebrity Endorsement, Consumer Study, Social Marketing +21

Rows per page

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