Spanish Journal of Marketing - ESIC

Determinants of intention to use the mobile banking apps: An extension of the classic TAM model

Francisco Muñoz‐Leiva, S. Climent-Climent, Francisco Liébana‐Cabanillas · 2017 · 485 citations · Full text

Management, Information Technology, Technology Management +17

Impulse buying behaviour: an online-offline comparative and the impact of social media

Laura Aragoncillo, Carlos Orús · 2018 · 315 citations · Full text

Business, Marketing, Marketing Management +17

Understanding the intention to revisit a destination by expanding the theory of planned behaviour (TPB)

Ghazanfar Ali Abbasi, Janani Kumaravelu, Yen-Nee Goh et al. · 2021 · 252 citations · Full text

Management, Tourism Management, Consumer Behavior +16

Understanding motivations to use online streaming services: integrating the technology acceptance model (TAM) and the uses and gratifications theory (UGT)

Mark Anthony Camilleri, Loredana Falzon · 2020 · 228 citations · Full text

Social Sciences, Communication, Social Psychology +17

Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity

Raouf Ahmad Rather, Shehnaz Tehseen, Shakir Hussain Parrey · 2018 · 192 citations · Full text

Business, Marketing, Marketing Management +11