Concepedia

Loredana Falzon

LF

1

Publications

219

Citations

1

H-Index

2020

Active since

Affiliations

University of Malta(Current)

Loredana Falzon is an author at University of Malta specializing in interactive marketing, media effects, and technology.

Top concepts

ArtsMarketingManagementMotivationTechnologySocial MediaSocial ValueCommunicationDigital MediaMedia Effects

Publications per year

2020–2020

1

Publications

1

Understanding motivations to use online streaming services: integrating the technology acceptance model (TAM) and the uses and gratifications theory (UGT)

Mark Anthony Camilleri, Loredana Falzon · Spanish Journal of Marketing - ESIC · 2020 · 219 citations · Full text

Online Streaming Technologies, Customer Satisfaction, Emerging Media +30

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