Concepedia

Raouf Ahmad Rather

RA

Statistics

Publications

66

Citations

7.1K

H-Index

42

Active since

2015

Affiliations

University of Jammu(Current)

Central University of Kashmir

University of Kashmir

Tallinn University of Technology

King Fahd University of Petroleum and Minerals

Raouf Ahmad Rather is an author at University of Jammu specializing in marketing, business, and consumer behavior.

Publications per year

2015–2025

66

Publications

66

The role of ChatGPT in higher education: Benefits, challenges, and future research directions

Tareq Rasul, Sumesh Nair, Diane Robyn Kalendra et al. · Journal of Applied Learning & Teaching · 2023 · 525 citations · Full text

Education, Educational Assessment, Higher Education +16

Customer experience and engagement in tourism destinations: the experiential marketing perspective

Raouf Ahmad Rather · Journal of Travel & Tourism Marketing · 2019 · 355 citations

Management, Marketing, Tourism Management +17

Investigating the mediating role of visitor satisfaction in the relationship between memorable tourism experiences and behavioral intentions in heritage tourism context

S. Mostafa Rasoolimanesh, Siamak Seyfi, Raouf Ahmad Rather et al. · Tourism Review · 2021 · 313 citations · Full text

Management, Marketing, Tourism Management +17

Tourism-based customer engagement: the construct, antecedents, and consequences

Raouf Ahmad Rather, Linda D. Hollebeek, Jamid Ul Islam · Service Industries Journal · 2019 · 302 citations

Management, Marketing, Tourism Management +17

Demystifying the effects of perceived risk and fear on customer engagement, co-creation and revisit intention during COVID-19: A protection motivation theory approach

Raouf Ahmad Rather · Journal of Destination Marketing & Management · 2021 · 299 citations

Social Sciences, Marketing, Marketing Management +13

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