Concepedia

Tareq Rasul

TR

30

Publications

2.4K

Citations

23

H-Index

2019

Active since

Affiliations

Australian Institute of Business(Current)

Swinburne University of Technology

Swinburne University of Technology Sarawak Campus

Universidade do Vale do Rio dos Sinos

Woxsen School of Business

Tareq Rasul is an author at Australian Institute of Business specializing in marketing, business, and management.

Top concepts

MarketingBusinessManagementConsumer ResearchCustomer SatisfactionCultureTourismConsumer BehaviorDestination MarketingFinance

Publications per year

2019–2024

30

Publications

30

The role of ChatGPT in higher education: Benefits, challenges, and future research directions

Tareq Rasul, Sumesh Nair, Diane Robyn Kalendra et al. · Journal of Applied Learning & Teaching · 2023 · 497 citations · Full text

Educational Informatics, Education, Communication +16

Past, present, and future of customer engagement

Weng Marc Lim, Tareq Rasul, Satish Kumar et al. · Journal of Business Research · 2021 · 444 citations · Full text

Marketing Analytics, Customer Satisfaction, Customer Experience +18

Customer engagement and social media: Revisiting the past to inform the future

Weng Marc Lim, Tareq Rasul · Journal of Business Research · 2022 · 335 citations · Full text

The trends, opportunities and challenges of halal tourism: a systematic literature review

Tareq Rasul · Tourism Recreation Research · 2019 · 133 citations

Tourism Management, Culture, Systematic Literature Review +11

Islamic marketing and consumer behaviour: a systematic literature review

Jessen Floren, Tareq Rasul, Azmat Gani · Journal of Islamic marketing · 2019 · 99 citations

Islamic Consumer Behaviour, Islamic Economics, International Marketing +12

Rows per page

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