Shehnaz Tehseen

Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity

Raouf Ahmad Rather, Shehnaz Tehseen, Shakir Hussain Parrey · Spanish Journal of Marketing - ESIC · 2018 · 188 citations · Full text

Customer Brand Engagement, Brand Strategy, Consumer Research +23

Entrepreneurial Competencies and SMEs Business Success: The Contingent Role of External Integration

Shehnaz Tehseen, T. Ramayah · Mediterranean Journal of Social Sciences · 2015 · 183 citations · Full text

Smes Business Success, Education, Entrepreneurship +19

Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector

Raouf Ahmad Rather, Shehnaz Tehseen, Murtaza Hassan Itoo et al. · Journal of Global Scholars of Marketing Science · 2019 · 153 citations

Customer Experience, Customer Satisfaction, Relationship Marketing +14

Knowledge management, organizational commitment and knowledge-worker performance

Shahid Razzaq, Muhammad Shujahat, Saddam Hussain et al. · Business Process Management Journal · 2018 · 149 citations

Knowledge Management Strategy, Organizational Systems, Organizational Communication +13

Impact of Green Training on Environmental Performance through Mediating Role of Competencies and Motivation

Eiad Yafi, Shehnaz Tehseen, Syed Arslan Haider · Sustainability · 2021 · 129 citations · Full text

Mediating Role, Environmental Performance, Engineering +14