Shehnaz Tehseen

Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity

Raouf Ahmad Rather, Shehnaz Tehseen, Shakir Hussain Parrey · Spanish Journal of Marketing - ESIC · 2018 · 192 citations · Full text

Business, Marketing, Marketing Management +11

Entrepreneurial Competencies and SMEs Business Success: The Contingent Role of External Integration

Shehnaz Tehseen, T. Ramayah · Mediterranean Journal of Social Sciences · 2015 · 183 citations · Full text

Management, Entrepreneurship, Strategic Management +11

Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector

Raouf Ahmad Rather, Shehnaz Tehseen, Murtaza Hassan Itoo et al. · Journal of Global Scholars of Marketing Science · 2019 · 157 citations

Business, Hospitality Management, Marketing +10

Knowledge management, organizational commitment and knowledge-worker performance

Shahid Razzaq, Muhammad Shujahat, Saddam Hussain et al. · Business Process Management Journal · 2018 · 152 citations

Management, Knowledge Management, Public Administration +9

Impact of Green Training on Environmental Performance through Mediating Role of Competencies and Motivation

Eiad Yafi, Shehnaz Tehseen, Syed Arslan Haider · Sustainability · 2021 · 137 citations · Full text

Management, Environmental Management, Environmental Attitudes +5